Beautiful cakes are great. Beautiful and delicious cakes change the game.

The Modern Cake Society helps self-taught cake designers create signature, flavour-led cakes worth premium prices, and systemise the admin behind them, so the money lands and your time goes on cake, not paperwork.  

Signature cakes. Systems that pay. A community that gets it.

JOIN NOW

So glad you're here

 

If you're a self-taught cake designer ready to run a high-end business, making cakes for clients who value quality and running the whole thing without drowning in admin, you're in the right place.

The Society gives you both halves: the Caketisserie techniques that make your cakes unmistakably yours, and the business systems that make sure it all pays off.

Master your craft, set up the systems that handle the boring bits for you, and find other cake designers who actually get it.

Welcome.

If you want to master your craft, build smart business systems, and connect with cake designers who get it - you're in the right place my friend.

Create

Signature, flavour-led cakes

Master the essentials, from ganache to sharp edges, then go further with the Caketisserie Lab: a growing library of patisserie-infused designs and flavour combinations that make your cakes unmistakably yours, and worth premium prices.

Systemise

A systemised business

Every three months we turn to the Cake Biz Lab: pricing with confidence, streamlining enquiries, automating the follow-ups, setting up your online shop. The unpaid admin, handled, so you keep the profit and your time.

Connect

People who get it

You're not doing this alone. Join a community of cake designers building the same kind of business, swap wins and feedback, and stay on track.

JOIN TODAY

Does this sound like you?


YOU'RE A SELF-TAUGHT CAKE DESIGNER BUILDING SOMETHING REAL. AND...

  • Your cakes look the part, but you know the flavour could go further, and you're not sure how to get it there. 
  • You're undercharging, and the quotes you do send too often go quiet.    
  • The admin is manual chaos, and it eats the hours you'd rather spend baking.       
  • You take on cakes you don't really enjoy, just to keep things ticking over. 
  • And some days, honestly, you wonder if the thing holding you back is… you.

 

What if you could...

...create a menu that's genuinely yours, with flavours people remember and talk about.

...charge premium prices without the awkwardness, backed by systems that make them feel justified.

...have consistent work you actually want, instead of the sporadic, whatever-comes-in version.

...and a community in your corner, so it never feels like just you and the kitchen.

Hello,
I’m Zaza!

I'm the founder of Zaza Marcelle Cake Design and a trained French patisserie chef, with time in prestigious patisseries across France and England. When I moved into cake design, I found most resources taught the same buttercream-and-sponge formula.

I wanted more: cakes that looked beautiful and tasted unforgettable, and a business that could genuinely stand on its own.

 

I won't pretend, I started from nothing... 

 

I had the chef training. But I still had to work out how to blend patisserie with cake design, how to position myself as high-end, and how to handle the business side (the not-so-fun part).

That's why I built the Modern Cake Society.

Inside, I show you how to do all three, and you're not doing it alone. You'll find me, and a community of cake designers building the same thing.

WHAT YOU GET BY JOINING US

A full Library of Techniques & Recipes

From the basics (sponges, ganaches, buttercreams) to the advanced (sharp edges, textures), a library you can dive into from day one.

Connect & Grow

A supportive community to swap ideas and get feedback, plus monthly Cake Business Roundtables for real-time guidance from Zaza and fellow members..

The Caketisserie Lab

Where inspiration meets technique. A monthly brand-new patisserie-infused cake creation, showing you exactly how to bring the recipes and methods to life and make them yours.

The Cake Biz Lab

Every three months we focus on the business: pricing your cakes confidently, streamlining enquiries with smart forms, automating follow-ups so they don't rely on you, setting up an online shop. A business that runs, rather than one that runs you.

 

Your cake menu will never be the same again.


Some of the recipes you’ll be learning: 

  • Ganache: the classic way/ infused/fruit puree based, etc. 
  • Different types of sponges: “Classic”/Madeleines/using fresh fruits/Frangipanes/meringues, etc. The whole shebang...
  • Buttercreams (yes, plural)
  • Nuts pralinĂ©s, jams, curds
  • And the list goes on...

You’ll be able to mix and match those different techniques and experiment in your own kitchen, unlocking a whole world of new possibilities.

I WANT IN!

Our member-exclusive tool

 

Pricing clarity is one of the biggest struggles cake designers name, so we built My Cake Companion, our in-house pricing tool (in beta, exclusive to members)

  • Work out prices confidently: your hourly rate, ingredients and tools, across 7 currencies, with recipes and quotes built from scratch.
  •  Takes the second-guessing and the emotional weight out of pricing.
  • So pricing conversations finally feel calm and consistent. 

Members get full access, and every update as it develops.

 

And the “cherry on the cake”...

MEET OUR GUEST EXPERTS

 

Every other month, a cake-design pro or industry expert (marketing, social, business) shares their insight in an hour-long interview: a technique, a recipe, or a strategy you can actually use.

Past guests include Jenna of Jenna Rae Cakes, Ewa of Sugar & Chic, Louisa of Spark Social, Sally Cooper of Cake Makers Collective, Enrique of Have Some Cake, Jasmine Rae and Azara Krovadin of Cake Circle. More to come.

 

I WANT IN

So... WHO is the Modern Cake Society for?

However you got here, the Society is for people building a high-end cake business, not a casual hobby. Two paths usually bring people in, and one belief unites them.

 

 

 

 

The one levelling up

 

You've already got a business but you want more of the right clients: the ones who pay premium and give you creative freedom. You're ready for the next stretch.

 

THIS IS ME!

The one reinventing

 

You've been at this a while, and you want it to feel different. More you, more sustainable, less of the work that burns you out. You're rebuilding it on your own terms.

 

YES!

The one who puts taste first

 

Wherever you are, you believe a cake is made to be eaten. Simple American buttercream is fine, but it stopped being enough for you a while ago.

 

STILL ME! WHERE DO I SIGN?

What’$ the d£al?

 

Whether you're here to sharpen your craft or build a thriving business, there's a plan for you. One membership, two ways to pay, and whichever you choose, your price is locked in for life, even as lessons are added and rates rise for future members.

 

I WANT IN!

Monthly membership

ÂŁ39.99

per month · cancel any time

  • Foundation Mastery – sponge, ganache, buttercream, texture
  • Caketisserie Lab - a new patisserie-infused cake each month
  • Cake Biz Lab - quarterly business workshops
  • Guest Experts, every month
  • Community and live drop-ins with Zaza
  •  Member resources and templates
Join Monthly

BEST VALUE 6-month membership

ÂŁ30.99 / month

billed as £185.94 upfront · minimum 6 months · rate locked in for life

 

  • Everything in the monthly plan, plus:
  • Your own 1-1 with Zaza — 30 minutes, just you and Zaza, mapping your personal path through the Society: the exact classes and resources to begin with, chosen for where you are and where you want to go. No more wondering what to do next, you'll know precisely where to put your time.
  • The Caketisserie Handbook, yours free  — the illustrated ebook, worth ÂŁ21
  • Your first 30 days  — a guided path through the library, so you're never lost
Join for 6 months

LOVE FROM our members

Shell, Shell & Ginger

Before I joined the Society, I wasn't sure if I was going to set up my business. I love Zaza's philosophy of combining patisserie techniques with cake decoration. Her monthly 'caketisserie' creations and lessons have really helped me up my game. She is a great teacher who explains everything so well, and is so generous with her expertise. I am now trading and have already received wonderful feedback from customers on how amazing my cakes taste, as well as look. It has also been fabulous to connect with other bakers and cake makers through the society for tips, tricks and business support. They are a lovely bunch!

Hannah,
The Paradise Cake Company


I joined The Modern Cake Society after seeing Zaza's use of her patsies experience to enhance cakes. I like combining flavours but don't have the time to practice, Zaza does that and the results are quite amazing.

I love the variety of recipes and techniques she has introduced me to. If like me you don't want to stop learning about the science of baking this is defiantly the group to join.

Marilia,
The Virtual Bakery


I love the Society. It's been great to get to know different cake artists that are in different part of the journey and get to share our experiences. Plus, Zaza is great and so generous with her knowledge. Being part of the Society and seeing what Zaza has achieved with her cake flavors and combinations, has given me the courage to keep experimenting with flavors and textures to elevate my cake artistry. Thank you, Zaza! ❤️

Chloe

 Highly recommend joining if you're thinking about it! There's so much information.

 

Rose

 Zaza is the Expert on Patisserie and she is a gem and offers many pearls of wisdom through her Modern Cake Society.  This hub is like no other on the market!

 

Any more questions?

So?
Are you ready to join a one-of-a-kind community where you’ll get to continually learn new

amazing skills?

 

Yes, I am!

READY WHEN YOU ARE...

 

Two plans: All Access Lounge monthly (ÂŁ39.99) or the 6-month plan (ÂŁ185.94), your rate locked in for life. Immediate access to the techniques, the flavour library, the business systems, the guest experts, and the community. Come and build the real thing.

 

JOIN THE SOCIETY