THE ENQUIRY KIT FOR CAKE DESIGNERS
The Cake Enquiry Filter — to send fewer quotes and reach only the clients who are right for you
Without replying to budget shoppers, justifying your pricing, or wasting another hour quoting into the void.
No course. Half a day to implement. Results from day one
One purchase · instant access · yours to keep
Instant digital download . Works with free Tools . No tech overwhelm
S O U N D F A M I L I A R ?
You sent the quote. They never replied.
You spent time on that quote. You crafted it carefully. And then - nothing. No reply, no "thanks but no thanks." Just crickets. And the frustrating part? You probably could have seen it coming from the very first message, if the right information had been there from the start.
"What's your price for a 3 tiers cake?"
No date. No guest count. No budget. Just vibes. And somehow you're expected to quote on that.
You wrote a paragraph. They ghosted.
You spent 20 minutes crafting the perfect reply. They opened it. Never responded. You'll never know why.
The back-and-forth that goes nowhere
Three emails in and you still don't know their budget, whether they've seen your prices, or if they're remotely serious.
Feeling like a hobby, not a business
When your process is informal, clients treat you informally. The work is there, the infrastructure just isn't yet.
F R O M Z A Z A
I built these tools because I needed them
When I set up my cake business, I wasn't naturally organised. I'm not going to pretend otherwise. But I knew that if I wanted to operate as a high-end business, if I wanted clients to take me seriously, pay my prices, and stop wasting my time, I needed to look and act like one from the very start.
So I built an enquiry form that did the heavy lifting for me. It asked the right questions, gently surfaced my pricing, and filtered out the tyre-kickers before I'd spent a second on them. And then I realised the reply I was sending was doing the same job, educating, professionalising, answering the questions people were too polite to ask.
The result? My conversion rate from enquiry to booking went up dramatically. The system filtered out leads that were never the right fit, and the ones who made it through were already sold before I'd typed a single word back.
Together, these two things changed how potential clients experienced me. Not my skills. Not my portfolio. Just my process.
That's what the Enquiry Kit gives you.
W H A T ' S I N S I D E
Three things. One complete system.
Editable Cake Enquiry Form
Built on Tally (free). Asks the right questions upfront, date, budget, guest count, design inspo, so you never chase basics again. Brandable, embeddable, ready in under an hour.
Editable Business Brochure
The PDF you send after someone enquires. Answers the questions clients are too polite to ask, pricing, process, what's included, and positions you as the premium designer you are. Fully editable on Canva (free)..
Walkthrough Videos
Focused video walkthrough showing you exactly how to set up your form, customise your brochure, and connect the two into a seamless process. Not a long course, just everything you actually need to go live today.
A L S O I N C L U D E D
A 5-part companion email series delivered straight to your inbox - covering how to set client boundaries, handle budget conversations, and make sure your form is actually converting, not just collecting.
H O W I T W O R K S
From purchase to live in a day
Purchase and receive everything instantly
As soon as you check out, you’ll receive access to all three components, the form template, the editable brochure, and the walkthrough video. No waiting.
Watch the walkthrough first
Before you open anything else, watch the video. It shows you exactly how the form and brochure work together and how to customise both in the right order.
Customise your form on Tally.so (it’s free)
Duplicate the template, add your branding and pricing details, and embed it wherever your clients find you. Takes minutes to learn.
Edit your brochure and make it your standard reply
Customise it with your information, prices and personality. Then send it consistently and professionally to every new enquiry.
Watch how enquiries change
More context upfront. Less back-and-forth. Clients who arrive knowing your prices and have already decided they want to work with you. That’s the shift.
W H A T C A K E D E S I G N E R S S A Y
Real results from real cake designers
Your template has been a key tool in my costumer journey! Allowing me to show my couples all about me and my work, prices, flavours, sizes and steps all in a clean, brief and aesthetic way.
They don’t feel overwhelmed by long email messages and has helped me reduce my admin time. One of the best investments in my business.
- Andrea, Andrea Cake Atelier
I HIGHLY recommend Isabelle's cake brochure outline! It's saved me so much time and makes all my processes so much easier.
The fact that's it's fully customisable with Canva is also a huge bonus.
- Liv, Lavender & Lime Bakery
The perfect tool to help customers understand my creative process. I would highly recommend this to any cake designer looking to level-set expectations with prospective clients. It saves you both a lot of time, especially in the earlier research phases.
- Sarah, Sarah Jane Cakes
I S T H I S F O R Y O U ?
Designed for exactly where you are
This is for you if…
- You're spending more time on enquiries than you should
- You're getting enquiries but too many aren't converting
- You need a quick, real win you can implement today
- You want to look professional without spending weeks figuring out how
This isn’t for you if…
- You already have a high-converting enquiry process that you're happy with
- You’re not taking paid bookings and don’t plan to
R E A D Y T O S T R E A M L I N E
Get The Enquiry Kit and look like
the business you are
Everything you need to transform your enquiry process, the form, the brochure, the walkthroughs, and the companion email series. One purchase, instant access, yours to keep.
One purchase · instant access · yours to keep
Instant digital download · Works in hours · No subscriptions
Already thinking about going further? The Enquiry Kit is one tool from inside the Modern Cake Society, where you also get Caketisserie techniques, pricing tools, CRM walkthroughs, and live monthly workshops. Find out more about MCS
