Privacy Policy

Last updated: February 2026

This Privacy Policy explains how Zaza Marcelle / Modern Cake Society ("we", "us", "our") collects, uses, and protects your personal data.

We care about your privacy and aim to be clear, transparent, and human about how things work - no unnecessary legal jargon.

1. Who we are

Zaza Marcelle / Modern Cake Society is a business established in the United Kingdom, offering online education, digital products, and memberships for cake designers worldwide.

For the purposes of data protection laws, we are the Data Controller.

Contact email: [email protected]

We comply with the UK GDPR and, where applicable, the EU GDPR.

2. The personal data we collect

Depending on how you interact with us, we may collect:

  • Your name
  • Your email address
  • Billing and payment details (processed securely by third-party payment providers - we do not store full payment details)
  • IP address and device information
  • Cookies and usage data
  • Information you submit via forms (such as enquiries, applications, uploads, or questionnaires)
  • Comments or content you choose to share inside our platforms or community spaces

You are never required to provide more information than is necessary to access a free resource, product, or service.

 

3. How we collect your data

We collect personal data in the following ways:

  • Automatically, through cookies and similar technologies when you visit our website or landing pages (for example via analytics and advertising tools)
  • When you actively provide it by signing up for emails, free resources, or newsletters
  • When you purchase a digital product, course, or membership
  • When you fill out a form (via Kajabi, Tally, Fillout, or Google Forms)
  • When you interact with our emails or marketing content

We do not personally or manually collect data simply because someone visits the website. Any data collected at that stage is handled automatically by the platforms and tools we use.

 

4. Why we collect your data

We use your data to:

  • Deliver digital products, courses, and membership access
  • Process payments and manage transactions
  • Send emails, updates, and educational content
  • Respond to enquiries and provide support
  • Improve our website, offers, and user experience (for example through analytics and cookies)
  • Run marketing and advertising campaigns (including email and Instagram ads)

We only use your data where we have a lawful basis to do so, such as:

  • Your consent
  • The performance of a contract (e.g. delivering a product you purchased)
  • Our legitimate business interests

 

5. Marketing and emails

If you opt in to receive emails from us (including when downloading a freebie or purchasing a product), we may send you:

  • Educational content
  • Updates about Modern Cake Society
  • Information about products, classes, or offers

You can unsubscribe at any time by clicking the link at the bottom of any email.

We do not use double opt-in at this time, but we only send marketing emails to people who have actively signed up or purchased from us.

 

6. Platforms and tools we use

We use trusted third-party tools to run our business. These may process personal data on our behalf:

  • Kajabi (website, email marketing, courses, memberships, payments)
  • PayPal (payment processing)
  • Zapier (automations)
  • ManyChat (messaging and lead generation)
  • Google Analytics (website analytics)
  • Meta / Facebook Pixel (advertising and analytics)
  • Tally, Fillout, Google Forms (form collection)

These providers only process data in line with their own privacy policies and applicable data protection laws.

 

7. Cookies and analytics

We use cookies and similar technologies to:

  • Understand how visitors use our website
  • Improve functionality and performance
  • Support marketing and advertising efforts

You can manage or disable cookies through your browser settings.

 

8. International data transfers

Our audience is worldwide, including the UK, EU, US, Australia, and beyond.

Some of the tools we use may store or process data outside the UK or EU. Where this happens, appropriate safeguards are in place to ensure your data remains protected.

 

9. How long we keep your data

We keep personal data only for as long as necessary to:

  • Provide our services
  • Meet legal and accounting requirements
  • Maintain business records

You may request deletion of your data at any time, subject to legal obligations.

 

10. Your rights

Under UK GDPR and EU GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request corrections to inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Withdraw consent at any time
  • Lodge a complaint with a data protection authority

To exercise any of these rights, email us at [email protected].

 

11. Data security

We take reasonable and appropriate measures to protect your personal data. This includes using well-established third-party platforms to host our website, content, courses, payments, and email communications.

These platforms (such as Kajabi and PayPal) provide their own security measures, including secure servers, encryption, and access controls. We rely on these systems to help keep your information safe, as they are better equipped to do so than we could be independently.

However, no online system can be 100% secure, and you share information with us at your own risk.

 

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our business, platforms, or legal requirements.

The most recent version will always be available on our website.

 

13. Contact

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Zaza Marcelle / Modern Cake Society
📧 [email protected]