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Cake Recipes, Tutorials & Business Tips

 

Practical guidance for becoming a high-end cake designer, working smarter, and building a cake business you’re proud of.

 

The Online Cake Shop That Changed How I Sell Celebration Cakes cake business

 

There was a stretch, right in the middle of COVID, when I finally set up an online shop for my celebration cakes. Orders started coming in steadily. The ball was properly rolling for the first time. And then I got heavily pregnant, and I stopped everything, because I was about to give birth and I...

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Raspberry Buttercream: Why Purée Beats Jam (And How to Make It) flavour development recipes

 

No jammy shortcuts. No artificial flavour. Just vibrant raspberry “sauce” (ie purée) folded into a silky Swiss Meringue Buttercream that tastes exactly as good as it looks.

This post covers two things: how to make a simple homemade raspberry purée from scratch, and how to turn that purée into th...

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The Lazy Lemon Curd Method recipes

 

Homemade lemon curd is one of the most versatile cake fillings you can have in your toolkit, and it’s far easier to make than most people think. This is my “lazy” method: just 4 ingredients, no constant stirring, and no scrambled eggs. 

And the reason why I call it “lazy” is because we add all t...

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Chocolate Swiss Meringue Buttercream (Rich, Silky, and Very Deeply Chocolatey) recipes

 

If you've been following along, you'll know I've been sharing my favourite cake fillings on YouTube - and this week's episode might be my favourite yet. We're making Chocolate Swiss Meringue Buttercream. 

This is my go-to chocolate frosting. I barely use dark chocolate ganache. All my chocolate ...

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Lady Earl Grey Cake: Lavender Velvet Sponge with Earl Grey Milk Chocolate Ganache cake techniques recipes

 

Hello everyone!

This post is all about cute Lavender colour, Earl Grey and Milk chocolate! Can you think of anything better?

I have been meaning to associate Milk Chocolate and Earl Grey for a while now, so quite happy that I finally got around to bake this long overdue flavour combination!

I ...

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How to Stop Wasting Time on Unqualified Clients (once and for all!) cake business

 

We all know that running a cake business often means juggling enquiries, emails, social media messages, and quotes, pretty much all at once. And when enquiries arrive without the details you actually need (which, most of them do when you don’t have a proper system in place), it can quickly become...

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My Top Wedding Cake Photography Tips! cake business tools and resources

 

Hello there! As we move our old Zaza Marcelle blog content across to our shiny new Modern Cake Society blog, I couldn’t leave behind one of my most read (and watched on Youtube) “how to” post. 

It was created a few years ago, but the good thing about photography is that contrary to techy subject...

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The Glass Ceiling in Cake Businesses (And How to Pick Your Strategic Lane) cake business

 

There’s something that’s been sitting on my chest for a long time. Something that I know to be true for most home based cake designers.

Cake decorating is not a very scalable industry.

There. I said it.

You can't "10x your revenue" without hitting very real physical limits. Your time. Your ene...

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Ferrero Rocher Inspired Cake: A Pâtisserie-Style Layer Cake Recipe cake techniques recipes

 

The Cake Challenge is back my friends! And it's back for good.

But Zaza... What is the Cake Challenge I hear you ask? Well my friend, the Cake Challenge is very simply YOU challenging ME to create a cake from a classic of patisserie and/or confectionery.

I create a poll on Instagram where I giv...

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The CRM Systems That Took My Cake Business Off Sticky Notes cake business

 

 

Let me tell you something that might surprise you.

I am not naturally organized. Like, at all.

I loved the creative side of my cake business - the techniques, the designs, the artistry. That part? I could do it for hours.

But the follow-ups? The invoicing? Remembering who paid what and when...

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Swiss Meringue Buttercream: The Complete Recipe (Plus Troubleshooting) cake techniques recipes

 

BEFORE WE START!

 

This blog post was written over a year ago. Since then, I have started a Youtube Channel, and guess what is my last video about? That's right: Swiss Meringue Buttercream! By clicking on the link below you will get to see this short-n-sweet video where I show you how I make th...

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