Cake Recipes, Tutorials & Business Tips
Practical guidance for becoming a high-end cake designer, working smarter, and building a cake business you’re proud of.
An online cake shop lets customers choose a cake, pick their flavour, colour and size, and pay upfront, without the back and forth of DMs and quotes. For celebration cakes, that back and forth is usually where the profit goes. Start with five designs you love making, priced properly, with clear l...
The quickest way to stop wasting time on unqualified clients is to pair an enquiry form with a business brochure. The form collects the event date, venue, guest numbers, inspiration and budget up front. The brochure arrives automatically on your thank-you page, explaining your prices and booking ...
Hello there! As we move our old Zaza Marcelle blog content across to our shiny new Modern Cake Society blog, I couldn’t leave behind one of my most read (and watched on Youtube) “how to” post.
It was created a few years ago, but the good thing about photography is that contrary to techy subject...
There’s something that’s been sitting on my chest for a long time. Something that I know to be true for most home based cake designers.
Cake decorating is not a very scalable industry.
There. I said it.
You can't "10x your revenue" without hitting very real physical limits. Your time. Your ene...
Let me tell you something that might surprise you.
I am not naturally organized. Like, at all.
I loved the creative side of my cake business - the techniques, the designs, the artistry. That part? I could do it for hours.
But the follow-ups? The invoicing? Remembering who paid what and when?
...
