Cake Recipes, Tutorials & Business Tips
Practical guidance for becoming a high-end cake designer, working smarter, and building a cake business you’re proud of.
There was a stretch, right in the middle of COVID, when I finally set up an online shop for my celebration cakes. Orders started coming in steadily. The ball was properly rolling for the first time. And then I got heavily pregnant, and I stopped everything, because I was about to give birth and I...
We all know that running a cake business often means juggling enquiries, emails, social media messages, and quotes, pretty much all at once. And when enquiries arrive without the details you actually need (which, most of them do when you don’t have a proper system in place), it can quickly become...
Hello there! As we move our old Zaza Marcelle blog content across to our shiny new Modern Cake Society blog, I couldn’t leave behind one of my most read (and watched on Youtube) “how to” post.
It was created a few years ago, but the good thing about photography is that contrary to techy subject...
There’s something that’s been sitting on my chest for a long time. Something that I know to be true for most home based cake designers.
Cake decorating is not a very scalable industry.
There. I said it.
You can't "10x your revenue" without hitting very real physical limits. Your time. Your ene...
Let me tell you something that might surprise you.
I am not naturally organized. Like, at all.
I loved the creative side of my cake business - the techniques, the designs, the artistry. That part? I could do it for hours.
But the follow-ups? The invoicing? Remembering who paid what and when...
